This book outlines our response to the deeply problematic dominant narratives about menstruation and menopause. It offers details of our approach to steering conversations in a different direction.

Importantly, the book has “playbook” in the title because it suggests fun and lightness – elements we believe are key to creating an accessible social movement. It also suggests that it’s for others to build on - to play with. We want to share and offer our methods and results up for others to build on and remix. For more information about this project visit the Bloody Beautiful project page.