1 in 3 working women
in the Netherlands experience menopause
and menstruation
health related issues.

48% of women
cannot talk to
their manager
about this.

By normalising conversations about periods and menopause at work,

companies can unlock deeper understanding and closer collaboration between individuals and teams.

What is Bloody Beautiful @Work?

Bloody Beautiful @Work is an inspiring toolkit for companies who want to ensure that menstruators and menopausal people can thrive in their work environment. It aims to create awareness and normalise conversions amongst leadership and teams about periods and menopause. Bloody Beautiful @Work uplifts interpersonal diversity and inclusion in the workplace.

The Bloody Beautiful @Work toolkit is designed to inspire and spark joyful participation from everyone (not just women!). At the heart of this toolkit are powerful storytelling, play and creativity to create lasting narratives and a shift in culture.    

BLOODY BEAUTIFUL @WORK GOES BEYOND A POLICY:  IT’S A CULTURE SHIFT.  

Workshop

Includes a custom-designed 'tarot-style' card deck, enabling participants to dream and curate future scenarios for menstruation and menopause-inclusive workplaces.

What does Bloody Beautiful do?

  • Inspires a culture shift

  • Encourages a listening culture

  • Allows menstruators and menopause people to feel seen

  • Fosters a sense of belonging and loyalty

  • Sparks empathetic conversations about menopause and menstruation

  • Smashes taboos and myths

  • Inspires teams to recognize, understand and appreciate difference 

Is it really such a big deal?
Actually, yes!

Menopause

  • 1.8 million people are currently in menopause in the Netherlands.

  • 80% of them are suffering from symptoms.

  • 50 % of people with symptoms are limited in their work capacity.

  • Only 3% can talk to their manager about menopause.

  • Menopause is a factor in resignation decisions due to lack of organizational support.

Menstruation

  • 1.8 billion people globally have their period every month.

  • In the Netherlands €2.2 billion is lost in productivity due to menstruation and menopause conditions.

  • 56% of women think that paid leave for menstruation symptoms is essential.

WHO ARE WE?

affect lab are creative change makers. For the past 4 years we have been building a more inclusive future for menstruators and people in menopause through public events and creative workshops. Storytelling and creative inspiration are at the heart of what we do. We believe the workplace is a key place for positive change in the narrative about health issues – where everyone can thrive if conversations about menstruation and menopause are normalised. affect lab is led by artists Dr. Natalie Dixon, Klasien van de Zandschulp and Juliette Brederode in collaboration with an international artistic network. affect lab launched the Bloody Beautiful movement in the Netherlands and in October 2025 we will launch the inaugural Bloody Beautiful Festival in Amsterdam. 

Play

Bursting with fun and designed to connect and entertain participants, these play events take the form of a live prompt battle using AI tools or a dance party in the metaverse.   

What does Bloody Beautiful @Work offer?

Gossip Session

An in-company meet-up with a twist. Using gossip in the best way possible, these sessions provide a safe space to share knowledge about menopause and menstruation.

Menopause and menstruation is an inclusion and diversity call to action.
Supporting menstruators and menopausal people leads to greater gender equality in the workplace.

Research

Customised research within your workplace to understand the sentiments around menstruation and menopause. Do company objectives align with on-the-ground sentiment?

Want to book Bloody Beautiful @Work?
DO you have questions about pricing and options?

We’d love to hear from you.
Email address: juliette@affectlab.org or fill in the form below.