Meet Brad the Toaster

I met Simone Rebaudengo at frog design Munich today. We spoke about social machines and addiction. Specifically we spoke about Brad the toaster, part of a project called Addicted Products that he finished in May in London during some time at Haque Design & Research. Brad wears his emotions on his sleeve. Use him infrequently and he gets upset. Render Brad useless by not making toast and it’s over – he’ll probably send a message to a courier to fetch him. Then you’re on the “black toast list” – which is pretty dire. Brad is not owned, he’s hosted. Brad tweets. If you host Brad you could follow him. – Natalie Dixon

Addicted products: The story of Brad the Toaster from Simone Rebaudengo on Vimeo.