By Mark Kingwell found on The Chronicle of Higher Education via Jona.
We are no longer owners and workers, in short; we are, instead, voracious and mostly quite happy producers and consumers of images. Nowadays, the images are mostly of ourselves, circulated in an apparently endless frenzy of narcissistic exhibitionism and equally narcissistic voyeurism: my looking at your online images and personal details, consuming them, is somehow still about me. [Guy] Debord was prescient about the role that technology would play in this general social movement. “Just when the mass of commodities slides toward puerility, the puerile itself becomes a special commodity; this is epitomized by the gadget. … Reified man advertises the proof of his intimacy with the commodity. The fetishism of commodities reaches moments of fervent exaltation similar to the ecstasies of the convulsions and miracles of the old religious fetishism. The only use which remains here is the fundamental use of submission.”
It strikes me that this passage, with the possible exception of the last sentence, could have been plausibly recited by Steve Jobs at an Apple product unveiling. For Debord, the gadget, like the commodity more generally, is not a thing; it is a relation. As with all the technologies associated with the spectacle, it closes down human possibility under the guise of expanding it; it makes us less able to form real connections, to go off the grid of produced and consumed leisure time, and to find the drifting, endlessly recombining idler that might still lie within us.