Dutch design firm CleverFranke harvested 714,843 pieces of digital flotsam about the weather from social media, blogs and elsewhere for their latest project. The aim: to show the relationship between weather and sentiment in Holland.
The design result is a spiderweb of loveliness, refined and minimalist. But it would have even lovelier with some interactivity. A zoom? Can we go deeper? See the actual tweets, blogs mentions and more…
This weather chart project* continues to support the notion that we can see how expressions of emotion/sentiment/mood reflect the real-life landscape of our world. In this instance sunshine hours and positive sentiment** show an incredible correlation.
Sometimes things go without saying, but we still love to see it confirmed in the data.
What they found:
- It’s cold in December and people feel negative about that.
- The Dutch love sun – more so, sentiment ratings and sunshine hours are closely correlated as shown below.
- There’s a lot more weather chatter in the summer months.
- When it’s Spring (and there is very little rain – April) people are happier.
*data from Royal Netherlands Meteorological Institute.
** Sentiment analysis by Ai-Applied.